Brand new item. Released as part of Sega's 60th anniversary "Go Sega" line up in Japan. It plays 4 Sega sounds by pushing the button on the back🔊. "Sega!" from the end of the 90s Sega commercials, Sonic ring collect sound, the classic Seeegaaaa♬ sound, and Sega Saturn console startup screen sound. Official Sega item from Japan.